AI Tools for Content Creation: A Realistic Stack

Ideation: what to make next

The bottleneck for most creators is not editing. It is 'what do I make on Tuesday?'

• 1of10 or vidIQ — surface trending topics in your niche with real view data.
• ChatGPT — feed it your last 20 titles and ask 'what did my top-performing ones have in common?'
• Reddit + Perplexity — search 'best of' threads in your niche, then ask Perplexity to summarise the recurring questions.

Scripting: from idea to talking points

Never let AI write your script word-for-word. Viewers can smell it. Use it for structure and research, then talk in your own voice.

• Claude — best for long, coherent scripts and outlines.
• Perplexity — for pulling real facts and quotes with sources.
• A single voice-memo app — record yourself talking through the idea before you script anything.

Production: visuals and voice

• Midjourney or Ideogram — thumbnails and stylised visuals.
• Runway or Kling — short AI b-roll clips.
• ElevenLabs — voiceover in your cloned voice (with consent), or a stock voice.
• Descript — one app for recording, transcribing, and editing.

Editing: fast without cheap

• CapCut — free, powerful, auto-captions and beat sync.
• Opus Clip — turn one long-form video into 10 short vertical clips in a click.
• Descript — edit video by editing the transcript, remove filler words in one pass.

Publishing and repurposing

• Buffer or Metricool — schedule across all platforms from one calendar.
• ChatGPT — paste your video transcript, ask for a newsletter, a LinkedIn post, and three tweets.
• Notion + a simple template — track every idea from draft to published.

The one thing AI cannot fake

Point of view. AI can generate infinite average content. What still stands out is a person who has done the thing, is willing to be specific, and is not scared to disagree with the consensus. Use AI to remove friction, not to replace the reason someone follows you.